Happy Birthday Opel Insignia: Europe’s Shooting Star in 2009.

The Opel Insignia marks its first birthday this month and already has much to celebrate

10 Sep 2009

  • Prize collection: Top model gathered 24 awards from 11 countries – and counting
  • Success story: Insignia is Europe’s best-selling sedan

A year full of prizes

The Opel Insignia marks its first birthday this month and already has much to celebrate. From the moment the German car manufacturer’s flagship model was launched last fall, the rave reviews began. In less than one year’s time, the Opel Insignia has won 24 prizes and awards – starting with Europe’s Car of the Year 2009 – from pan-European groups, expert panels and consumers in 11 different countries.

Extraordinary market launch – Insignia named “Car of the Year 2009”

In November 2008, an international panel of 59 specialized journalists from 23 countries granted it the much-coveted “European Car of the Year” award. With their decision, the jury underscored the Insignia’s role as a milestone for the Opel brand. This was just the beginning. Opel’s new design language continues to get one accolade after another, including “red dot design award” and “Auto Bild Design Award.” Mark Adams, head of Opel Design, was honored with “DESIGNBEST 2009.”

Expressive design, yes, but innovative technology too

Two separate British groups awarded the Insignia “Executive Car of the Year.” The Danes liked the Insignia ecoFLEX and its frugal 5.2 liter per 100 km fuel consumption. The Sports Tourer impressed a panel of Polish judges. At the same time the judges and juries recognize the cutting-edge technologies that Opel designers and engineers have built into the Insignia. The Opel Eye, an innovative front camera with traffic sign recognition and lane departure warning won a Plus X Award, Europe’s largest contest for technology, sports and lifestyle products.