13 Sep 2011
Rüsselsheim/Frankfurt. Opel/Vauxhall has delivered on its pledges to launch new, exciting and efficient vehicles at the 64th Frankfurt International Motor Show. During the press conference at the Opel stand in Hall 8, CEO Karl-Friedrich Stracke stressed that the brand would pursue a double-edged strategy by making existing vehicles more efficient and environmentally friendly, while placing greater emphasis on E-Mobility.
The Ampera, the flagship of Opel/Vauxhall‘s E-Mobility offering, makes its German debut in Frankfurt. Already there have been more than 6,000 reservations to purchase the first roadworthy electric car for daily use. Stracke explained that the Ampera was just the beginning for Opel/Vauxhall’s electric vehicle offensive. “Innovative and environmentally friendly technology will be the guiding principle,” Stracke said.
Opel/Vauxhall revealed its vision for the next phase of urban mobility – the RAK e. The two-seater concept vehicle is part of Opel/Vauxhall’s strategy to retain its leadership role in the electric car segment. The battery operated vehicle which weighs just a third of a conventional small car is extremely economical: it costs just one Euro to travel 100 km.
The World Premier of the stunning Astra GTC hot hatch is another big highlight. Stracke described the GTC with its HiPerStrut suspension as the most emotional statement in Opel/Vauxhall’s design philosophy. “The Astra GTC injects youth and passion into our brand,” he said.
Opel/Vauxhall added to the compact monocab segment with the world debut of the brand new Zafira Tourer. The vehicle is equipped with the very latest technology in driver assistance and cabin space distribution, giving it the feel of a “lounge on wheels”.
The Combo passenger van has been updated significantly. The Combo is now more versatile than ever and is best in its class for its loading capacity. The utility vehicle is primarily aimed at commercial customers.
Indeed, preliminary results highlighted by Opel/Vauxhall’s senior management showed that latest sales figures in Europe were strong. In the first eight months of 2011 alone sales were up by 7.9 percent. The market share has risen to 6.2 percent, confirming Opel/Vauxhall’s current market success.
Stracke said Opel/Vauxhall’s spectrum of products now ranged all the way from the functional Combo to the exciting Astra GTC and the revolutionary Ampera. “We told you we would deliver,” Mr Stracke concluded. “Today, we showed you we just keep on delivering.”
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