Opel Insignia: On the Move to Keep Its Edge.

01 Jun 2010

  • Successful: Some 40 awards and 230,000 orders
  • Innovating: First Opel passenger car to couple Adaptive 4x4 with a diesel
  • Quality: Premium leather adds fresh look

Rüsselsheim. When the Insignia hit the streets a year ago, it turned heads. Market analysis and customer surveys show why: It is a car with a sophisticated, elegant yet sporty design and exceptional technologies that customers value and use – and at an affordable price.


No wonder, then, that the Insignia and its three models – hatchback, sedan and Sports Tourer – have racked up some 40 awards, including the coveted European Car of the Year 2009. Customers confirm expert opinion: Nearly 230,000 orders have been taken so far, making the Insignia either the best-selling or second best-selling mid-segment car in 11 countries.

To further boost the excellent competitive position of the Insignia, Opel is continually developing and improving this flagship model line. New this year: The German brand now has coupled its optional Adaptive 4x4 with a 2-liter 160 hp CDTI, making it the first Opel passenger car to link a powerful yet efficient diesel with the innovative segment-leading technology of an adaptive all-wheel drive system. Moreover, engineers have made refinements on all diesel engines to improve the noise and vibrations, thereby keeping the interior quiet and enhancing the interior acoustics. The changes target betterment in both mechanical and combustion noise.

The diesel offer is in addition to the 2-liter 220 hp gasoline turbo with Adaptive 4x4 that has been part of the powertrain line-up since launch. Both engines offer high performance without breaking the fuel budget. The 4x4 is standard on the 2.8 V6, 260 hp Turbo and OPC models.

High customer demand: Some 45 percent order adaptive all-wheel drive

The Adaptive 4x4 all-wheel drive system, together with the adaptive FlexRide premium chassis and the electronically controlled rear limited slip differential (eLSD), sets new standards for driving and handling. Studies show Insignia customers particularly value this innovation: Some 45 percent of Opel customers Europe-wide who order the 2.0 liter gasoline turbo add the optional Adaptive 4x4 to their Insignias.


The active all-wheel drive system improves handling and stability in all driving conditions. Adaptive 4x4 combines the best characteristics of conventional mechanical and hydraulic all-wheel drive systems. Offering optimal traction, it was designed to make the Insignia move more dynamically.

A big advantage is that wheels don’t have to spin before corrective measures kick in. This gives drivers the confidence that their Insignia Adaptive 4x4 can still maintain safe traction even if three wheels are on sand or mud and only one rear wheel can find grip. Even in bad weather or on bad roads, the advanced chassis systems are designed to recognize and avoid danger early enough to support the driver in tricky situations and still provide driving fun – even for vacation-goers in a Sports Tourer with a trailer. 



The Opel Adaptive 4x4 system not only helps out in critical safety situations. It also detects when no external conditions need special intervention, such as travelling on a highway. In this case the system reverts to front-wheel drive to reduce friction loss and save fuel.


A big advantage is that wheels don’t have to spin before corrective measures kick in. This gives drivers the confidence that their Insignia Adaptive 4x4 can still maintain safe traction even if three wheels are on sand or mud and only one rear wheel can find grip. Even in bad wA big advantage is that wheels don’t have to spin before corrective measures kick in. This gives drivers the confidence that their Insignia Adaptive 4x4 can still maintain safe traction even if three wheels are on sand or mud and only one rear wheel can find grip. Even in bad weather or on bad roads, the advanced chassis systems are designed to recognize and avoid danger early enough to support the driver in tricky situations and still provide driving fun – even for vacation-goers in a Sports Tourer with a trailer.


Award-winning: Innovative technologies

Adaptive 4x4 is only one of many intelligent technologies offered in all Insignia models. The Insignia range introduces innovations like the adaptive bi-xenon safety lighting system AFL+ with its nine functions and the front camera system Opel Eye, with lane departure warning and traffic sign recognition. Opel has received awards for both the AFL+ and Opel Eye, recognizing their ground-breaking technology. Owners, too, are keen on the favorably priced, particularly back-friendly, ergonomic sport seats, certified by Aktion Gesunder Rücken (Action for Healthy Back - AGR), orthopedic specialists. Sporty vacation fans will appreciate the retractable Trailer Hitch and Trailer Stability Assist, which helps protect against pendulum swings, ensuring safe driving. Once the trailer no longer is needed, the trailer hitch simply can be folded away, keeping the elegant design of the Insignia intact.

Sports Tourer: Elegant yet maintains high utility value

The innovative technology matches the upscale, aerodynamic design language of “sculptural artistry meets German precision” first introduced in the Insignia. The exterior literally embodies Opel’s new outlook: Premium quality, elegant and innovative. The Insignia Sports Tourer has its own added value, like a power tailgate with programmable opening height, a load leveling system and the familiar FlexOrganizer cargo management system. The completely flat luggage compartment has a capacity of 540 to 1,530 liters. The result is a dynamic, sporty station wagon that elegantly conceals its high utility value.


The upscale design is echoed in the beautiful interior cabin which is made of high-quality materials with a critical eye to all details. Keeping the styling contemporary, two new looks – Indian Summer and Sport Edition – are introduced in August, the Insignia will be offered with premium, high quality, fine Nappa leather in a warm Indian Summer color that is completed with beautiful creamy Cashmere stitching.

This contemporary interior is a clear fashion statement. Several different stitching techniques including contrasting piping were used in this trim not only on the seats but also on the door inserts, the steering wheel and the gear shifter. The Insignia signature blade is stitched in the seat- and floor mats. The black interior provides full leather trim, including the seats and door inserts, for a luxurious feel.


Alternatively, buyers can choose a Sport Edition Pack which, like the Indian Summer trim, comes with a black interior. Naturally, an OPC Line leather steering wheel and gear shifter, along with 19-inch or 20-inch alloys, are included. The Sport Edition Pack is offered in Cosmos and Sport Trim level.